Privacy policy

Last Updated: June 14, 2026

WITH HEELS operates this store and website (including all related information, content, features, tools, products, and services) to provide you with a curated shopping experience (the "Services"). WITH HEELS is powered by Shopify, which enables us to provide these Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase from, or otherwise interact with the Services, or when you communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read and understood the collection, use, and disclosure of your information as described herein.

■ Personal Information We Collect or Process
When we use the term "Personal Information," we refer to information that identifies, relates to, or can reasonably be associated with you or another individual. Personal information does not include information collected anonymously or de-identified so that it cannot be recognized. Depending on how you use the Services, your location, and the extent permitted or required by applicable law, we may collect or process the following categories of personal information (including inferences derived from this personal information):
- Contact Information: Name, address, billing address, shipping address, phone number, and email address.
- Financial Information: Credit card, debit card, financial account numbers, payment information, transaction details, payment methods, payment confirmations, and other payment-related details.
- Account Information: Username, password, security questions, and preferences/settings.
- Transaction Information: Products viewed, items added to the cart, items added to the wishlist, purchases, returns, exchanges, cancellations, and past transaction history.
- Communications with Us: Information included in your communications with us, such as when contacting customer support.
- Device Information: Information about your device, browser, network connection, IP address, and other unique identifiers.
- Usage Information: Information about your interaction with the Services (how and when you access the Services, navigation methods, etc.).

■ Sources of Personal Information
We may collect personal information from the following sources:
- Directly from you: When you create an account, visit or use the Services, communicate with us, or otherwise provide your personal information.
- Automatically through the Services: From your device when you use our products or services or visit our website, and through cookies and similar technologies.
- From our service providers: When we contract them to utilize specific technologies or when they collect or process your personal information on our behalf.
- From our partners and other third parties.

■ How We Use Your Personal Information
Depending on how you interact with us and the Services you use, we may use personal information for the following purposes:
- Providing, Personalizing, and Improving Services: To deliver the Services to you, fulfill our contract with you, process payments, fulfill orders, remember your preferences and interested products, send account-related notifications, process purchases/returns/exchanges/transactions, create and manage accounts, arrange shipping, facilitate returns/exchanges, enable review postings, and provide a personalized shopping experience (such as recommending products based on purchase history).
- Marketing and Advertising: For marketing and promotional purposes, such as sending marketing/advertising/promotional guidance via email, text message, or mail, or displaying online advertisements based on your past service usage history.
- Security and Fraud Prevention: For account verification, ensuring safe payment and shopping experiences, detecting/investigating/responding to potential fraud, unauthorized, illegal, or malicious activities, protecting public safety, and ensuring the safety of the Services. You are responsible for keeping your account credentials secure. We strongly recommend not sharing your username or password with others.
- Communicating with You: To provide customer support, respond to you promptly, provide effective services, and maintain our business relationship with you.
- Legal Reasons: To comply with applicable laws and respond to legitimate legal processes, including requests from law enforcement or government agencies. Also used to participate in/investigate civil disclosure procedures, potential or actual litigation, and other legal disputes, and to enforce our Terms of Service and policies.

■ How We Disclose Personal Information
In specific situations, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy:
- To Shopify, vendors, and other third parties performing services on our behalf (e.g., IT administration, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
- With business and marketing partners to provide marketing services and deliver advertisements to you. For example, we use Shopify to support personalized advertising linked with third-party services. Our business and marketing partners use your information in accordance with their respective privacy policies. Depending on your location, you may have the right to instruct us not to share your information for targeted advertising. You can exercise your right to opt-out here [Insert Link if applicable].
- When you direct, request, or consent to us disclosing specific information to a third party (e.g., for shipping products or using social media widgets/login integrations).
- Within our affiliates or other corporate groups.
- In connection with business transactions such as mergers or bankruptcies, to comply with applicable legal obligations, to enforce applicable terms and policies, and to protect and defend the Services, our rights, and the rights of users or others.

■ Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information regarding your access and use of the Services to deliver and improve them. Information you submit to the Services is transmitted to and shared with Shopify and third parties that may be located in countries outside your country of residence. Furthermore, to protect, expand, and improve our business, we use some enhanced features of Shopify that incorporate data obtained when you interact with our store, other merchants, and Shopify. To learn more about how Shopify uses your personal information and your potential rights, please visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

■ External Service Websites and Links
The Services may contain links to websites or online platforms operated by external services. If you follow links to sites not affiliated with or managed by us, please review their privacy and security policies. We do not guarantee and accept no responsibility for the privacy, security, or reliability of information found on such sites.

■ Children's Data
The Services are not intended for children, and we do not intentionally collect personal information from children under the age of majority in your jurisdiction. If your child has provided personal information to us and you are the parent or guardian, you can request the deletion of the information through the contact information below. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

■ Security and Retention of Your Information
Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Information you send to us may not be secure during transit; please refrain from using unsecure communication methods when conveying sensitive information.
The retention period for your personal information depends on various factors, including account maintenance, provision of Services, compliance with legal obligations, dispute resolution, and enforcement of other applicable contracts or policies.

■ Your Rights and Choices
Depending on your location, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute, apply only in specific situations, and we may decline your request as permitted by law:
- Right to Access / Know
- Right to Deletion
- Right to Correction
- Right to Data Portability
- Right to Opt-Out of Sale/Sharing for Targeted Advertising (You can exercise your right to opt-out here [Insert Link if applicable]).
- Managing Communication Preferences (You can unsubscribe from promotional emails at any time using the unsubscribe option in the emails).

You can exercise these rights on the Services or by contacting us through the contact information below. We will not treat you unfavorably because you exercised these rights. We will respond to your requests within the timeframe specified by applicable law.

■ Complaints
If you have complaints regarding our handling of personal information, please contact us using the contact details below. Depending on your location, you may have the right to appeal our decision or file a complaint with your local data protection authority.

■ International Transfers
Please note that your personal information may be transferred, stored, and processed outside your country of residence. When we transfer personal information outside the European Economic Area (EEA) or the UK, we do so based on approved transfer mechanisms, such as the European Commission's Standard Contractual Clauses.

■ Changes to This Privacy Policy
We may update this Privacy Policy from time to time due to changes in operational practices or other operational, legal, or regulatory reasons. The revised Privacy Policy will be posted on this website with an updated "Last Updated" date.

■ Contact Information
For questions, inquiries regarding privacy, or to exercise your rights, please feel free to contact us at:
- Phone: +81-50-1784-8358 (Available weekdays: 10:00 AM – 5:00 PM JST)
- Email: info@with-heels.com
- Address: 2392-1 Niricho-osato-ko, Imari-shi, Saga, 848-0032, JAPAN